Sponsorship Advert Update

During the initial discussion of our Sponsorship Advert we were planning to use a tracking shot or pan shot to show the empty dog food tin in the kitchen. We have thought more about this and the problem with using a pan shot is that we would have to zoom in to see clearly the details of the meal and then to see the empty tin. We think that this would make our advert look unprofessional and could take away from the intimacy we would like to portray during the romantic meal. Although a tracking shot may look effective, and we wouldn't have to zoom in, we don't have a dolly and any make shift one wouldn't suffice.
Therefore we are going to use a pull out shot to reveal the empty dog food tin, this will be more effective because in the ending shot we can still see the couple begin to eat in the background and this makes it funnier.

Draft for Second Advert

This is our draft for 20/20 Vision.

Last Friday (14/12/12) we filmed in the Community Hall of our School for 2 hours. The changes we will make for our final advert follow:

The beginning will feature the character asking where Life Drawing is. The receptionist tells her to follow the signs. This sets the character up to read the signs wrong because of her bad eyesight. The receptionist may also tell her where to change; realistically a life model would not turn up to the building in just a robe. This is why we filmed the character coming out from the curtains doing up her robe. We must remember to keep quiet and still during the final shooting so that we don't have problems with sound ("do it again"), if we want to adjust the time of each clip. If we do the receptionist scene, it will include the main characters walking out of the shot and then a clip of her walking out of the changing rooms. This would be the furthest door in the corridor shot.

There is also issues with the continuity between the first and second shot. This is why we cut the first clip so that she runs out of the shot. This hopefully implies that the second shot is a different scene. We can also clearly see her vest which doesn't look realistic.

We have discussed the necessity of her being late as it may detract from the cause of her mistake; she reads the sign wrong because of her bad eyesight, not because she's in a rush. However, her rush is necessary because without it she wouldn't walk straight into the middle of the group and strip. Therefore, in the final one we will shot it so that she is slightly hurrying, but not so much that she is running down the corridor.

During the final shooting of the shot of her walking towards the group while taking her robe off needs to frame more of the main character. It should also feature more people from the group. This involves us recruiting more actors/actresses.

When she drops the robe to the floor she's too close to the group and it doesn't look like she's in the middle of a circle. We think this shot should also include the other side of the circle, for instance another pair of feet between the life model's and the camera. This is to avoid the people looking like a circle and not just a line, which it does.

This is also the case with the shot after. After showing some people outside of the group this draft they commented that they thought the three people in the group were judges, perhaps because Charlotte's (middle) legs are crossed and her hands are on her knees. For the advert to be more comedic their expressions of grief and shock must be more exaggerated. This could include mascara running down their faces, blowing noses with tissue, gasps, sniffles, sobbing etc. We will ask some friends who do drama at A Level to act in our final shoot.

The last shot works extremely well. However we can see her bra straps; we will acquire a skin colour bra for final shoot. The last shot also holds continuity issues; the door she walks through at the beginning has no window, whereas the door in the last does. We have considered the last shot showing the door closing (getting a glimpse of the scene) to reveal the bereavement sign. However we don't want to not use the glass shot. We have also been considering taking a look at some of the meeting offices Cheney has next to their reception, we are going to take a look at these rooms and decide if we should change the location completely to avoid the door/window situation.

In conclusion, we need to book more time to shoot as many shots need a while to set up and get right (e.g. the shot of the group with the main character's nude side took a long time because the framing had to be perfect). We also need to get more actors to pad out the group and create realism. We realise that our advert is lacking in males which restricts our target audience. However, our actress isn't comfortable with males being present during the nude shoot!

New Sponsorship Advert

We have been discussing ideas for what we could do for new sponsorship advert.

Previously, we had talked about the idea of using food in our advert as the punchline and we feel that this would be a good idea to use in advert.
We are thinking about having the setting in a dining room, where a man (or woman) has prepared a romantic meal for two with candles and romantic music. We will see them cooking the meal, but we will not see what they put in it and then we see them sitting down at the table serving the food and getting ready to eat.
We will then have a panning shot from the table (just as they are about to put the food in their mouths) over to the kitchen when we see an tin of dog food (or something of that sort) empty on the counter.
This leaves the punchline until the end and then our 20/20 Vision slogan will appear.

We want to have the panning shot as this will add humour showing how close they are to the kitchen and the empty tin and they have not noticed anything. Therefore we have to film it in a location where there is a kitchen and dining room in the same place. Our main advert is being shot in Kate's house and this is not a suitable location for our Sponsorship advert because her dining table is too big and we want to create an intimate effect. The only location we can realistically film this advert is in Shaiane's house, so that is where we intend to go to film a draft of this advert.

First Advert Draft

This is the draft for our 20/20 Advert.

In terms of the narrative we agree that it needs to be more obvious that she's in a rush; to make the mistake of brushing her teeth with paint more realistic. This could mean during the shot where she leaves, she is seen struggling to put on her jacket while packing her bag and walking faster when greeting her neighbour. Or even an extra shot of her rushing down the stairs; this would also help to create continuity because the audience would assume the bathroom is upstairs. We also agree that the reaction of the neighbour needs to be longer to ensure the comedic effect we're going for. Also the shot of the main character walking away to work, oblivious, is important in the humiliation and therefore comedy of the advert. Therefore, it too, needs to be longer. Our slogan and logo will appear, superimposed, on this shot, so it needs to be long enough for the audience to take it in.
Other adjustments: The fade to black at 6 seconds needs to be a sudden change, not a fade. This is to give the impression that she is turning out the lights, and going to bed. When we film the final advert we will film the first 6seconds at night time to create realism. So we can actually turn the lights off; the sound of this will create further realism. Filming the rest will happen during daytime, so it will be important for us to keep the camera in the same place for the shots of the paint tube. This may mean we film the 6 seconds plus at the beginning of the day, leave the camera in the same place until it gets dark and film the beginning 6 seconds.
Looking back at our research of Specsavers adverts we have noted that the punchline is kept a secret until the very end. For instance you don't realise the farmer has shaved his dog until the very end http://www.youtube.com/watch?v=Ubf28LPnfYs . Therefore we think that the shot of her brushing her teeth should be removed and replaced with one where we don't actually see her mouth. Maybe a shot of her eyes looking tired which will emphasise the fact that has just woken up and late.
The colour of the paint will not be red because it looks a bit like blood and so may distract the audience from the point of the advert.We also had to change the toothbrush because we had to use a spare one so that we could put paint on it. In the real thing we will make sure to use the same toothbrush in each shot.
We will find some birdsong on Youtube to play when she wakes up in the morning because there is none on iMovie.
The paint on her teeth at the end lacks in amount and therefore obviousness. This is because we didn't have any chocolate spread on the day. We must remember to buy some for next time and make sure she has it on all of her teeth!

Our TV Advert

We made this poster to show the media theories and theorists that our first TV Advert with the paint and toothpaste conforms to.

Web Pop-up Advert Picture Update



These are a few more pictures that we took as an update of our previous Web Pop-up pictures. We decided to go back and see how it looks from slightly different angles. We also bought a banana and used this as if we would in the final Web Pop-up, this is to get a better idea of how it will look.

The first picture was taken to make it look like it's from a CCTV Camera, we have already talked about this shot previously and we all liked the idea of having it from this angle. We tried to take it from a slightly lower angle this time, this is to try and get a better picture of the robber and to make it more clear that the banana is the punch line. We had tried taking this picture from many different heights and after a while we decided that it could be quite hard to get the message across to the audience using this angle; the banana is not clear and you cannot see the robber enough in the shot.

In the second picture, we took this in front of a white wall to get a clear shot of the robber. This is not what we would use for our final Web Pop-up but we wanted to get an idea of how the robber should hold the banana. In this picture, the banana is slightly out of the shot but we have discussed and think that if we had the banana fully in shot it would make it much more clearer of the situation and adds to the humour. We want the banana to be the main thing in the picture, also the closer it is to the camera, the bigger it looks.

In the third and fourth pictures, we took from the Cashiers point of view. After deciding that having a shot from a CCTV angle is out the picture, we choose to have it from this angle. We like the fact that this angle makes it more intimate for the audience and also gives a much more clear picture of the robber and his mistake. These are all draft pictures for what it will look like, but when taking the final picture we will most likely use a lower angle, this makes the Cashier looks vulnerable and the robber looks more powerful, even though what he thinks is a gun is actually a banana. We intend to use this angle and at the same time, incorporate what we talked about in picture two. So we want the banana to be much bigger and closer to the audience and the shot to be from the Cashiers point of view. We are using a different person to act as the robber, we are going to use a male student from our school who is much taller than we are, this way it is more of a stereotype for a robber.

Itinerary Shots x3

20/20 Advert:

Date (for draft): 23rd November 2012
Location: Kates House
Equpiment: Camera, Tripod
Props: Paint Tube, Paint Pallet, Paint Brush, Toothbrush, Toothpaste
Costume: Painting Shirt, Dressing Gown, Grey Dress, Black Cardigan (Work Clothes)
Actors/Actress: Kate Morris-Millar, Kona Rogers

Life Drawing Sponorship Advert:

Date: TBC
Location: Cheney Community Hall
Equipment: Camera, Tripod
Props: Door Sign, Chairs
Costume: White Robe, Black Clothes for Group Members
Actor/Actress: TBC

Web Pop-up:

Date: TBC
Location: Cheney School Reception
Equipment: Camera, Tripod
Props: Banana, Black Sack
Costume: Balaclava, Dark Jumper, Dark Trousers, Trainers
Actor/Actress: Calum McCrae

Our Logo



This is our logo for our company 20/20 Vision.  We have chosen this name as it is relevant and extremely catchy. After doing some research we discovered that the majority of people don't know what 20/20 is, so to make the purpose of our brand and product more obvious we have decided to call it '20/20 vision'. So that those people at least know it's to do with eyesight. When choosing the colour scheme, we decided on light blue for the '20/20' as this colour signifies professionalism and reliability (people associate blue with medical practices), whilst black is bold and eye-catching. Using photoshop, we tried a variety of different fonts before deciding on one that looked sharp to show the audience the sharpness of our vision products. The 'V' whilst being also a 'forward slash' can be seen as tick, this therefore has positive connotations. 

 

Note that our slogan won't be 'Should've gone to 20/20 Vision' as that is too long-winded and not as catchy as simply 'Should've gone to 20/20'. Also note that the background is not intended to be white. Similar to Specsavers (right) we think a lack of background looks more professional and tidy. This means we must make sure that our logo is composed so that it's background is plain and of opposite colours; so that it's legible.

Our Company Name

We have been discussing and brainstorming of ideas that we could call our company because we cannot use 'Specsavers' and we have finally decided on one.

These were the options:
Vision Express - already taken
Vision Pro
Specksavers
20/20 Vision

We decided 20/20 Vision would be our name because it is unique and extremely catchy.

Sponsorship Advert Location Ideas

Here are 4 different locations in our school which we could possibly use to film the sponsorship advert.
We have chosen to film in school because it is very practical for us and also the fact that meetings (AA meetings etc) are sometimes held in schools. The locations we have chosen will add to the realism of the advert and the way that we will lay out the chairs (in a circle) and the mise en scene we use will also add to the realism.

We think that the second location looks the most realistic, this is because it looks like a separate room, unlike the first one where you can see doors and windows from all angles.
The third location is much too bright for our liking, whereas the fourth is much too dark due to the dark blue paint and carpet. If we decided to use the third location, we are afraid that this will take all the attention away from what is going on in the advert and distraction is also a concern of ours if we used the fourth location.

There is one more location that we are waiting to look at which is Cheney Community Hall, this is the kind of place where an AA meeting would be held therefore we want to see what it looks like and leave this as a potential place for filming. We went there the day that we took all these location shots but unfortunately it was being used so we couldn't go in, but we are not waiting for an email to confirm the day that we can go and see it.

Costume for Sponsorship Advert

We think that this robe would be the most appropriate costume for our character to wear in the Sponsorship Advert, this is also the one that we are using in our Main Advert, so it fits the role perfectly. We will have to find a tie to go around the waist but this should be easy.

The costumes that the charaters will be wearing in the Bereavement Support Meeting will be dull colours, they will most likely be blacks and dark greys. These colours give the impression of mourning, which is what we want to portray to the audience.

Sponsorship Advert Ideas

After discussing ideas for our Sponsorship Advert, we have found limitations with two of the ideas:
The first idea, 'Come Dine With Me' Sponsorship, we didn't know what to replace for the Turkey that would be humorous.
Secondly, the Animal sponsor- It would not have been realistic as it required using highly trained animals.

Therefore, we have chosen to use a Life modelling idea as it has the potential to be funny and effective. We also found a five part documentary of Channel 4, 'Nude today'. The link follows-http://www.channel4.com/programmes/life-class-todays-nude
Plan for sponsorship advert:
1. Woman turns up for 'Life Model Drawing' class. Receptionist tells her it is down the corridor on the left with a door that reads 'Life Drawing'.
2. Woman walks past Life Drawing room and into another room where she takes off her robe (camera does not show her naked, but robe falling to floor).
3. The room she has gone into is a bereavement group and the camera films close-ups of them crying.
4. A voice over or other source displays '2020 Vision, sponsors of  'Nude today'.

Sponsorship Advert Storyboard

This is the storyboard for our Sponorship Advert. Like in the Specsavers Sauna advert where the man walks into the kitchen thinking it is a steam room, the audience won't realise the characters mistake until the end when the character realises themself, this way the audience are more likely to relate to the characters poor eyesight. The way we are going to do this is to make sure the audience do not know that she is walking into a bereavement support meeting until the end. This means the only bit of the group the audience will see is in shot 3 when  the back of someones head is seen watching the character rush over.

To keep the professionalism of the Advert, there will be no nudity will be shown, but we will imply this in shot 4 and shot 5. The door closes in shot 6 revealing the door sign 'Bereavement Support Meeting', we chose to call it this rather than an 'AA Meeting' because it makes the nudity of the character seem more inappropraite and as a result more funny. This is the perfect place for our slogan and logo to appear.

Discussion of Sponsorship Advert

http://www.youtube.com/watch?v=LIoebj7bJe8&feature=plcp

This link will take you to the video of us discussing all the possible ideas for our sponsorship advert. After taking all aspects of the different ideas into consideration we concluded that the Come Dine With Me and animal idea have too many limitations. We have agreed to take on the life drawing model idea, as it is funny and will be effective. We found a 5 part documentary on Channel 4 that would be perfect for us to sponsor, 'Nude Today'

Plan for sponsorship:
1. Woman turns up for life model drawing class. Receptionist tells her its down the corridor on the left door that reads 'life drawing'
2. Woman walks past life drawing room and into another room where she takes off her robe (camera does not show her naked, but robe falling onto floor)
3. The room she has gone into is a bereavement group and the camera films closeups of them crying
4. A voice over or other source displays '2020, sponsors of Nude Today'

We we're inspired by this Specsavers advert:

Todays Tasks

Outline of all Three Initial Ideas

Main Task
Creating a glasses advert (we still to come up with the brand name) that is suitable for our Mainstream audience.
Location of film: In a house and outside as actress walks out of front door

Scene 1: Girl washes up paint pallets in the bathroom and leaves a tube of black paint in what looks very similar to a toothpaste tube. 
Scene 2: Sound of birds to show its morning. Girl wakes up and does normal morning routine           
Scene 3: Girl goes to the bathroom to clean teeth, accidentally picking up the tube of paint to clean her teeth with (this is not made obvious to the audience)
Scene 4: Girl walks out of the door, smiling and saying 'good morning' to the neighbour. At this point it is revealed to the audience that she has the black paint on her teeth. 
Scene 5: The girl walks off oblivious of the paint before her neighbour can tell her.

Scene 6: The slogan similar to ' Should've gone to Specsavers' appears 
We will create a storyboard which will display this idea in more detail, including the camera shot and angles we will be using.

Web Pop-up

For our Web Pop-up, we are again using the comedic theme, this will make the Web Pop-up more appealing. Rather than people just closing the ad without looking at it, using this theme should hopefully make it memorable and more interesting, unlike usual Pop-ups.
Our plan is to draw a picture of a man who is robbing a bank; he is carrying a sack and is wearing a balaclava, instead of holding out a gun he has mistaken this for a banana. The slogan is placed at the bottom of the popup which also shows the latest deal - 2 for 1 on glasses.

We will draw a sketch of what this will look like

Sponsorship Advert

We are still thinking of possible ideas for this, so far we have come up with sponsoring a show similar to 'Come Dine With Me'. In this advert the host would give her guests cat food and the cat the dinner she had cooked. We are unsure of this idea, however we may choose to expand on it if we fail to think of anything else.

Pop-up Location

We have based our idea of what bank cashiers look like from online research that we have found, as well as our own knowledge. This is an example of what we intend our Pop-up to look like:

We have thought about the most suitable place that we can use for our location. We decided that our School would be the best location to shoot, because it is easily accessable for us and has a screen that looks similar to that of a Bank, along with the computers which create the illusion of being in a Bank.

We have chose to shoot our Pop-up in the location below, which is our school reception. We chose this location because the screen, along with the computers creates the illusion of being in a Bank. There is also a slot at the bottom of the glass which is similar to a cashiers desk where the money gets passed through. Here is our chosen location:

At first we thought about having it from the cashiers point of view, this way the robber would be pointing the banana at the camera and this makes it clear and obvious to see what he's done wrong. The intimacy would have meant the viewer could really see the humiliation and mistake that the robber made. Additionally, having it from this angle also makes it look more real. We took a picture from this angle but later decided that it would be better to have the shot as if its from CCTV footage.

Here (above) is an example of what it could look like if it was shot from the robbers side of the glass screen, and below is what it would look like from the cashiers side of the glass screen:

Having it shot from a CCTV angle makes it more eye-catching, different and adds to the realism of the situation. By using CCTV, it makes the problem of having bad eyesight more realistic and the viewers may buy our products as a result. We have been discussing which angle looks the best and we have decided to shoot it from the same angle as the black and white picture, this is because it gives the best view of what is going on and gives the viewers a clear image of the problem. If we chose to shot it from the cashiers point of view, this could be difficult for us because there are things in the Mise en Scene that you would not normally find in a Bank, for example the posters, notice boards and stairs.

We decided on the angle of black and white picture because it is more clear that it is a Bank because of the computer, but we will remove unnecessary things such as the mug and messy pieces of paper. These are our draft pictures and we will go back and shoot the final one very shortly. The one thing that we are unsure about is the colour of the picture, we like the black and white effect because it looks a bit more like it was shot from a real CCTV camera, although we think it would be hard to make it clear that he is holding a banana and not a gun. One thing we were going to try was editing the colour and perhaps leaving the banana in yellow somehow? We will have to take the picture and see which one we prefer.

Pop-up Sketch

This is a sketch of our pop-up idea of a robber, having not gone to Specsavers, not noticing the fact that he's using a banana instead of a gun. I think it'd be important for us to include a background to confirm to the audience the fact that he is robbing it. Without the background the balaclava is the only indication. This also includes humour and this is something that we want to use in all of our work on the Adverts and Pop-ups. We also need to have something to click on to attract customers, something like 'Click here to find out what happens next' or 'Click here for 2 for 1 glasses', or anything that will get the customers interested. A Web Pop-up is used to tell the audience what they could get, but they need an annotation to click on to find out how they can get this. If we write something like 'Click here to see what happens next' we could have them directed to a clip we have made of the actual robbery taking place (although we won't have to actually make this), it also gets the audience thinking what could actually happen next, therefore making them interested and wanting to click on the link. We are aware that we will need to include more information on our Pop-up but we are still discussing what we should have. We want something that will attract the audiences attention and make them want to click on an annotation, this way we can explain in more detail about what we are offering, but the only way to do this is by grabbing their attention in the first place with this Pop-up. We also need to make the writing much bigger, making it more clear the brand of the product.

When we make our real Web Pop-up we are going to use a real person and not a drawing, this way it is more realistic and believable, also making it funnier because it creates a sense of realism. We are still thinking of the background that we could use, although we don't think that it will be easy to walk into a bank with someone wearing a balaclava and take pictures of them. We are considering using a background of somewhere around school, but not making it obvious that it is school but perhaps some doors in the background or something. We are also considering using the Green screen and putting a picture of the inside of a bank behind the person, although this could be difficult making it look real due to the editing we would have to do on the lighting etc.

Web Pop-up Mise en scene

Costume Ideas:

When deciding the costume ideas for our actors in the web pop up we decided to correspond to audiences stereotype by using outfits they would expect a robber to be wearing. This is because we don’t want to detract attention away from the banana in the shot as this is the focal point. With something that the audience wouldn’t expect to see, e.g bright clothing,  the audience would be aware of the costume and perhaps even question it. We presented our target audience with two images of the robbers in two different costumes and asked them to state the one in which they noticed the banana sooner. The costumes were: 

1. Dark clothing- black baggy jumper and dark jeans.
2. horizontal black and white striped jumper and jeans

We found that the majority of our target audience noticed the banana in the robbers hand earlier in costume idea 1. With this piece of information, we will use dark clothing.

Setting Ideas:

Similarly to the costume idea, there are certain objects that people expect to see when imagining a bank robbery. If there are objects that correspond to their schemata, they are more likely to remember it which is vital for our advert as we want it to stick with the audience. We have researched studies carried out by researchers such as Loftus and Palmer to find out what people expect to see in a bank robbery. These included:

1. A man wearing a balaclava
2. A getaway car
3. A woman screaming
4. Robber carrying a gun
5. Robber carrying a black bag full of cash 

We would like to include some of these in our web pop up to increase realism. As it is highly unlikely that we will be able to take the photograph in an actual bank, we have to consider locations that are possible. Other possible locations include our school and parents work place however we are looking into this further and will take practice shots at different locations to compare.

Location for First Advert

Out of all our bathrooms this one is the most appropriate. It is relatively spacious allowing room for shooting and the simple black, white and cream theme will not detract from the point of the advert. Our target audience is mainstream so it's important for as many aspects of our advert to be not too particular. When shooting we will obviously tidy it up (bottles on window sill) and remove the blue basket which is rather distracting. We will still only remove things that are going to be taking the audiences attention away from what is happening, but we have to ensure that the location still looks realistic and as if someone actually lives there. There is also a relatively large mirror in the centre of the bathroom, which will make it easy to see the characters face while she is getting ready. You cannot see it in these pictures but next to the bath there is a large window, this will help us when filming because it will make it clear of the time of day, allowing us to use natural light.

Advert Sound

We have discussed the use of diegetic and non-diegetic sound in our advert. Is music really relevant? Usually music is used to provoke a certain emotion or feeling and as our advert's main concern in creating humour, it seems unnecessary. We think that creating realism is important, therefore we only intent to use diegetic sound, this way the audience can relate to the character.

http://www.youtube.com/watch?v=w9J_q2OUzis
I have included this advert in my research and in this Specsavers advert it is the diegetic sound which is important in emphasising what actually happens and what is funny. You can tell the vulnerability of these two people by their conversation and hearing the birds in the background makes it a more reaslistic situation, not to mention the screams of the other passengers on the rollercoaster having a good time compared to this elderly couple who are obviously clueless without glasses.

http://www.youtube.com/watch?v=Ubf28LPnfYs
Whereas in this Specsavers advert the music is important in creating a specific genre and building up the shepherd's strong wise character which only makes his oblivion to sheering his dogs funnier. This is not the comedic angle we wish to take in our advert so for now we plan not to use music. It'd be easy for us to add music after if we feel it is needed; for example to hide bad diegetic sound.
One type of diegetic sound that we will definitely use will be the birdsong and alarm ringing to inform the audience of the arrival of morning.

Updated Advert Storyboard

This is our up to date storyboard. I think the close-up of her leaving the paint on the side is important; it subtly suggests what is about to happen and this creates humour. Her looking tired is also important as it creates realism; the audience will be less likely to say "Wouldn't she taste the paint?!". The last shot highlights her humiliation and plays a role in persuading the audience to not let this happen to them (by buying glasses from Specsavers). I think that we need to ensure the important parts of the advert are shown clearly to the audience (the paint being left by the toothpaste and her brushing her teeth with it without noticing) and the way we plan to do this is by using close-ups and extreme close-ups of important aspects within the advert.

Storyboard One

This is our original storyboard for our First TV advertisement. As you can see it is incomplete. After drawing frame 3 and 4 we realised that in the short space of time that is our advert we don't have time for shots which only concern match on action and continuity. The birdsong (and maybe alarm ringing) will be enough for the audience to recognise the fact that it is morning and she is waking up. We are currently drawing up our new storyboard. After discussing this storyboard we have already slightly changed a few things, we have decided that we don't really need a close up of the feet walking to the bathroom because the sound used (birdsong or alarm clock) will make it clear to the audience that it is early in the morning and the way the character is acting should also make it obvious that she has just woken up. We have been discussing what shots we need and what shots are not necessary to include in our advert because we have only got roughly 30 seconds and we also need to include a shot of our logo at the end, advertising the offer we are promoting.

Photo Storyboard

The woman is washing up the paint in the bathroom, bathroom is very messy with various similar looking paint pallets everywhere.



Instead of putting the paint away the woman places it in the bathroom near a tube of toothpaste.



The next morning, a close-up shot of the woman putting the paint on her toothbursh instead of toothpaste, this is when the audience notice her mistake.



We see the woman in the mirror brushing her teeth, she is tired and is not aware of the paint. The audience does not see the paint.



The woman is in a rush to get out the door and throws on a coat and scarf, we will use match on action at this point.



Shot of her walking out the door.



She waves to her neighbour who is taking out the rubbish and the neighbour notices the paint on her teeth.



A point of view shot from the neighbour, this creates humour as her teeth are finally seen.



The woman is in a rush and her neighbour doesn't have a chance to tell her about hger teeth, this is the last shot before the slogan appears.

Costume Ideas for First Advert

When deciding the costumes that our charters will be wearing we have to take into consideration their age and who the audience is meant to appeal to. Our main character is going to be a woman who is in a rush to leave the house, most probably late for work, therefore we have to think of ways to make the outfit seem as though she has been in a rush but still dressing up for work while also trying to make it seem realistic and relate her to the audience.
We think her job could involve her having to dress quite smart, trying to look more professional and this creates more of a contrast between the way she is dressed and that fact that she has got black teeth. Having her dressed smart also shows that even people who are in professional jobs, who other people would assume to have everything together, can also be vulnerable and buying glasses eliminates that.
Having the woman dressed like this for work is appealing to our target audience of The Mainstreamer because they can relate to this situation.

Here is one example of what we think the woman could be wearing:


She could either be wearing a smart/casual suit to go to work or something like a dress which is a bit more feminine but still smart. This creates comedy in the advert because the audience will laugh at the fact she is a professional woman but still made the mistake of brushing her teeth with paint and not noticing.
Here is another example:

Sponsorship Advert

Our next task is to think about creating a sponsorship advert, we have conducted some research into some relevant adverts to get an idea how they are put together. The conventions we find will hopefully trigger a starting point for our planning.

In this sponsorship advert for 'Come Dine With Me', you can see how they have made the advert relevant to the TV programme. In the advert it appears a woman is hosting a dinner party for her friends much like the programme. A close up angle is used to show the wine bottle 'Echo Falls' as this is what the focus is on. The women are then shown clinking their glasses and then laughing with a glass of the sponsored wine in their hands. Before the title comes up it is already clear what is being advertised, but it is the title which confirms this. Sponsorship is key to powerful marketing, it increases the appearance of the  product trying to be sold and attracts new members of the target audience. With this advert being played every time the programme is about to start it almost becomes part of the show as its memorable to the audience.

 Another example where they make the sponsorship advert relevant to what they are sponsoring is the TV programme 'Revenge'. Again it is wine that is being advertised, however it isn't visually where we see the relation but its the voice over. The woman describes the wine as ' a delicious blend of rich darkness and sophistication' this is personifying the programme. The product that is actually being advertised doesn't have any relationship with the programme its the conventions they have used to film it that had created this. 

An example using the same genre as we will is 'You've Been Framed'. This is sponsored by Felix cat food (again irrelevant) but as the genre of this show is comedy they have taken this into consideration and added slight humour into the advert even though its not necessarily needed if it was just a normal advertising advert. The cat is unable to get through the cat flap and then tumbles over, also the style of music they have chosen compliments the genre. This sponsorship is for 'You've Been Framed' and we all know that this TV programme is all about comedy and making people laugh, therefore this Felix advert will include humour itself making it  similar to the programme it is sponsoring.

Similarly, we plan on incorporating some comedy into our sponsorship advert.