Sponsorship Advert

Our next task is to think about creating a sponsorship advert, we have conducted some research into some relevant adverts to get an idea how they are put together. The conventions we find will hopefully trigger a starting point for our planning.

In this sponsorship advert for 'Come Dine With Me', you can see how they have made the advert relevant to the TV programme. In the advert it appears a woman is hosting a dinner party for her friends much like the programme. A close up angle is used to show the wine bottle 'Echo Falls' as this is what the focus is on. The women are then shown clinking their glasses and then laughing with a glass of the sponsored wine in their hands. Before the title comes up it is already clear what is being advertised, but it is the title which confirms this. Sponsorship is key to powerful marketing, it increases the appearance of the  product trying to be sold and attracts new members of the target audience. With this advert being played every time the programme is about to start it almost becomes part of the show as its memorable to the audience.

 Another example where they make the sponsorship advert relevant to what they are sponsoring is the TV programme 'Revenge'. Again it is wine that is being advertised, however it isn't visually where we see the relation but its the voice over. The woman describes the wine as ' a delicious blend of rich darkness and sophistication' this is personifying the programme. The product that is actually being advertised doesn't have any relationship with the programme its the conventions they have used to film it that had created this. 

An example using the same genre as we will is 'You've Been Framed'. This is sponsored by Felix cat food (again irrelevant) but as the genre of this show is comedy they have taken this into consideration and added slight humour into the advert even though its not necessarily needed if it was just a normal advertising advert. The cat is unable to get through the cat flap and then tumbles over, also the style of music they have chosen compliments the genre. This sponsorship is for 'You've Been Framed' and we all know that this TV programme is all about comedy and making people laugh, therefore this Felix advert will include humour itself making it  similar to the programme it is sponsoring.

Similarly, we plan on incorporating some comedy into our sponsorship advert.