Our Logo



This is our logo for our company 20/20 Vision.  We have chosen this name as it is relevant and extremely catchy. After doing some research we discovered that the majority of people don't know what 20/20 is, so to make the purpose of our brand and product more obvious we have decided to call it '20/20 vision'. So that those people at least know it's to do with eyesight. When choosing the colour scheme, we decided on light blue for the '20/20' as this colour signifies professionalism and reliability (people associate blue with medical practices), whilst black is bold and eye-catching. Using photoshop, we tried a variety of different fonts before deciding on one that looked sharp to show the audience the sharpness of our vision products. The 'V' whilst being also a 'forward slash' can be seen as tick, this therefore has positive connotations. 

 

Note that our slogan won't be 'Should've gone to 20/20 Vision' as that is too long-winded and not as catchy as simply 'Should've gone to 20/20'. Also note that the background is not intended to be white. Similar to Specsavers (right) we think a lack of background looks more professional and tidy. This means we must make sure that our logo is composed so that it's background is plain and of opposite colours; so that it's legible.