Monday, 17 December 2012

New Sponsorship Advert

We have been discussing ideas for what we could do for new sponsorship advert.

Previously, we had talked about the idea of using food in our advert as the punchline and we feel that this would be a good idea to use in advert.
We are thinking about having the setting in a dining room, where a man (or woman) has prepared a romantic meal for two with candles and romantic music. We will see them cooking the meal, but we will not see what they put in it and then we see them sitting down at the table serving the food and getting ready to eat.
We will then have a panning shot from the table (just as they are about to put the food in their mouths) over to the kitchen when we see an tin of dog food (or something of that sort) empty on the counter.
This leaves the punchline until the end and then our 20/20 Vision slogan will appear.

We want to have the panning shot as this will add humour showing how close they are to the kitchen and the empty tin and they have not noticed anything. Therefore we have to film it in a location where there is a kitchen and dining room in the same place. Our main advert is being shot in Kate's house and this is not a suitable location for our Sponsorship advert because her dining table is too big and we want to create an intimate effect. The only location we can realistically film this advert is in Shaiane's house, so that is where we intend to go to film a draft of this advert.

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