Pop-up Sketch

This is a sketch of our pop-up idea of a robber, having not gone to Specsavers, not noticing the fact that he's using a banana instead of a gun. I think it'd be important for us to include a background to confirm to the audience the fact that he is robbing it. Without the background the balaclava is the only indication. This also includes humour and this is something that we want to use in all of our work on the Adverts and Pop-ups. We also need to have something to click on to attract customers, something like 'Click here to find out what happens next' or 'Click here for 2 for 1 glasses', or anything that will get the customers interested. A Web Pop-up is used to tell the audience what they could get, but they need an annotation to click on to find out how they can get this. If we write something like 'Click here to see what happens next' we could have them directed to a clip we have made of the actual robbery taking place (although we won't have to actually make this), it also gets the audience thinking what could actually happen next, therefore making them interested and wanting to click on the link. We are aware that we will need to include more information on our Pop-up but we are still discussing what we should have. We want something that will attract the audiences attention and make them want to click on an annotation, this way we can explain in more detail about what we are offering, but the only way to do this is by grabbing their attention in the first place with this Pop-up. We also need to make the writing much bigger, making it more clear the brand of the product.

When we make our real Web Pop-up we are going to use a real person and not a drawing, this way it is more realistic and believable, also making it funnier because it creates a sense of realism. We are still thinking of the background that we could use, although we don't think that it will be easy to walk into a bank with someone wearing a balaclava and take pictures of them. We are considering using a background of somewhere around school, but not making it obvious that it is school but perhaps some doors in the background or something. We are also considering using the Green screen and putting a picture of the inside of a bank behind the person, although this could be difficult making it look real due to the editing we would have to do on the lighting etc.