Wednesday, 6 March 2013

Life Drawing Advert


This is our final second advert, after we filmed the draft we realised we had a few corrections that needed to be made which we feel we have met.

At the start we use an Establishing Shot with Kona walking into the building and asking the receptionist for directions, this immediately gives the audience some narrative which is something we realised we were lacking in our draft. We also realised that you can see the sign for 'Cheney School' on the mat inside the reception but we thought that life drawing sessions are often held in schools so it is alright to use this shot. The receptionist also asks 'are you the model?' which makes it clear she is there for something model related, she also tells her where to get changed which makes it clear why Kona is wearing a robe.

We wrote signs on each door and made sure that when Kona walks past she acknowledges the signs and looks as if she is trying to read them, which suggests she went into the wrong room due to her sight, not because she was in a rush and was being careless.
The issue we had with the door that Kona walks through to get into the room that we had in the drafts we still slightly have but its now not so obvious. When Kona walks into the room she positions herself to the left which could be seen as her blocking the view of the window, although if you are aware of this you will clearly see there is no window there at all.

Another issue that we have is that the sign on the door that Kona reads when she walks into the room is handwritten and then at the end of the advert it is printed because we filmed this advert on two different days we didnt have the printed sign at that point, therefore we had to use a handwritten sign.

Also, When Kona walks into the Bereavement Group she is actually walking into a toilet and when she comes out we forgot to turn the light on which could be confusing because it is pitch black in the background of where she is walking from, as she is meant to be coming from the corridor which would obviously have a light on, however i don't think it is obvious nor will it question the narrative.

We were able to get more actors which creates realism as before there was only 3 people in the group and we wanted it to look as if there was a circle of people. Firstly, when Kona runs in you first see the two women who look as if they have been crying - we smudged the makeup around their eyes and gave them tissues. We placed the camera outside of the circle, which made it look as if there was a lot more people in the group, you could see the side of Kates head, the shot after this then shows Kate and Shaiane looking very shocked and again we used makeup to create the impression that they had been crying before.

The use of the window in the last shot creates professionalism, and is a great way to reveal the misunderstanding to the audience with them still being able to view the action. It gives a clear shot of the sign 'Bereavment Group' and this is the punchline which creates humour.

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