Self Assessment Sheets

FIRST ADVERT: TOOTHPASTE

SECOND ADVERT: LIFE DRAWING

WEB POP-UP

These are our self assessment sheets for our two Adverts and our Web Pop-Up. The first picture is of our Toothpaste Advert, the second our Life Drawing Advert and the last is our Web Pop-Up, we don't have a self assessment sheet for our Sponsorship Advert yet because we are still in the process of filming.

In our first advert we have marked ourselves to be at Band 4. We feel that our work matches the criteria needed for this Band because we have paid attention to framing, included a variety of shots and angles and close attention to Mise en Scene. We do this by ensuring that everything the audience see in the advert is of no distraction to them, unless it is meant to be included to show the character of the person we are filming, for example the 'Art room' is messy. We have additionally used appropriate use of transitions, captions and other effects by having the 'Should've Gone to 20/20 Vision' at the end of the Advert. We also paid close attention to sound by keeping diegetic sound in for example things like the tap and the neighbours conversation, while adding in non-diegetic sound like the sound of Birdsong in the morning.

In the second advert, we feel that we are somewhere between Band 3 and Band 4. One of the reasons we feel we are not in Band 4 is the situation we had with finding the right door to use for both the person to walk through and also the last shot. We do think that our use of Mise en Scene and also camera shots and angles are appropriate because we filmed the Advert in the Community Hall and this looks like a Bereavement Group would be held there. We have edited so that meaning in apparent by using the shots and conversation between the actress and the receptionist so that the audience think she is going to a Life Drawing Shoot but then at the end it is shown that she is actually in a Bereavement Group, we edit this so that the audience do not know until the last shot. Another reason why we feel we are not in Band 4 is a few mistakes made with the shots where two people are sitting in one place and the actress walks between them and in the next shot they are sitting closer together.

In our Web Pop-Up, we feel that we are in Band 3. We have used the conventions of web publishing to enable the reader to navigate the material appropriately by having the picture on the right and the writing on the left, this is how people look at things and also they will read the writing from top to bottom and left to right, this is why we put the 'Click Here' button at the bottom right.