Evalutaion Question

To answer this question i will film a variety of people- male/female/different ages, some relevant questions in order to gain some feedback which i will then evaluate.

The questions i will ask regarding the two TV adverts are:
-Did you understand the narrative?
- What genre is this advert and how can you tell?
-Would this advert appeal to you, if no would do you think it would appeal to?
- How do you think we could improve it?
- What was your favourite advert and why?

The questions i will ask regarding the sponsorship advert are:
- As sponsorship adverts are very short do you think we were able to create humour in this time?
- Did we use the correct conventions for a sponsorship advert?
- Did we use the correct mis en scene
- Does this appeal to you?
-How do you think we could improve it?

http://www.youtube.com/watch?v=SmuEisRXf00         

This above is the link to the interview, two of the candidates spoke about both adverts at the same time and weren't interviewed regarding the sponsorship, whilst the other two girls did 3 separate interviews so i will able to gain feedback from the two adverts and sponsorship.

From gathering this feedback from a variety of audience members i have leaned that their are strong and weak parts to our project. Many of the answers given were similar, however i got some useful feedback in terms of improvements.

Although our target audience was mainstreamers, after interviewing people it is apparent that our toothpaste advert is more appealing to female young adults, and this was conveyed by the clothes that Kate is wearing at the end which present her as neither a teenager or a middle aged woman but a woman in early twenties. However, we interviewed one male and he focused more on the toothpaste and the fact that he wears glasses to connect to the advert, the fact that we used a female didn't phase him. Another candidate did mention how at the start of this advert Kate looks very young, she could pass for a teenager, which then changes  at the end when she looks much older, again the clothes that she is wearing create the change in her age. I agree with this comment slightly, she does look younger at the start but that's because at the end she has done her hair and makeup as you would if you were going to work. The clothes she wears at the start contribute to the mis en scene and is all part of creating her character, whilst at the end she is dressed more smartly to go to work, the outfit isn't too formal as we imagined her occupation to be a primary school teacher.



Start of the advert













End of the advert





All our candidates shared the same view that the narrative for this advert was very easy to follow, the storyline was basic and due to this they found it more funny, obviously if they didn't understand or couldn't follow what was happening they wouldn't find it as funny. It was clear to them all that the genre we used was comedy, leaving the house with toothpaste on your teeth and getting naked in front of people grieving is all unrealistic, but the embarassment for that individual is what causes the humour, also someone said how the reaction of the grieving people made them laugh.

Improvements:
One of the comments was that the end shot could have been a little bit closer when showing her teeth, i think we used a relativley close shot of the punchline, and we film this for a couple of seconds so the audience don't miss it. We wanted to still have her whole head in frame which you can see from the picture above her hat is right at the top, so going any closer i think could make it look unprofessional.
Another comment was that we could have used a backing song, however i disagree with this as i think not only does it create realism using only digetic sound but creates more humour as all the focus is on the main character and her actions, we did use the bird song to indicate it is the morning and as a group we thought this was all the non digetic sound we would need. Also we used Specsaver adverts as our template and conducted research into them, they also only use digetic sound and i think this is more effective when working with comedy.

Life drawing:
The answers from the last question clearly state that the toothpaste advert was more popular. I think this is because it more straight forward, and easier to watch whereas the life drawing was slightly long winded (having the receptionist) however despite this the receptionist was a compulsory part of the narrative, as previously explained it was unclear what Kona was doing without filming the receptionist  A comment from someone that we didnt film said that something didnt seem right when the receptionist was talking to the model, it had something to do with their positioning. After watching it back more carefully we realised that we had crossed the 180 degree rule, this was a huge help in terms of feedback as this is such as important technique that we leant about last year and is the difference between unprofessional and professional work. Luckily through iMovie we were easily able to flip the shot, we thought we would have to film again but through the use of the technology this wasnt nesissary.

Sponsorship advert:
The sponsorship advert has proven to be the weakest out of the three adverts, although slightly comedic, it was said to be slightly boring and not fast and snappy as a sponsorship should be.
The main element that let us down was that there was already milk in the bowl when we show Kona pouring the milk.




We realised when we were editing that we didnt have a shot where the bowl had just the cereal (dog food) in and no milk, due to previously filming her pouring the milk in. We thought it didnt look that obvious but because the camera angle forces the audience to look directly at the bowl you can clearly see that we have made an error.



Another comment that was made regarding the sponsorship advert was that it lacks humour due to the fact you know straight away what the punchline is. This is at the start of the advert and you can clearly see that it is dog food and not cereal, the punchline for the other two adverts was delayed and revealed at the end which created the humour. I agree with this comment, it would have been more effective if the dog food sign wasnt in focus, if it had been a bit blurry or further away, but the fact that you see it straight away ruins the advert slightly, Konas reaction adds to the comedy at the end however.

We used the correct conventions for a sponsorship, the voice over and the titles that come at the end created the realism and make it obvious that it wasnt the same as our other two adverts. One of the comments was that it should have been short sharp and snappy and we didnt do this. I agree with this slightly as its a bit basic, the camera angles and the movement are all very simple, its not fast paste, i dont think it would catch the audiences eye if they were flicking through channels. We also could of had some pictures hanging in the background to make it look more homely, this also would have created some character which is what we did in the toothpaste advert (the establishing shot at the start).

Web pop-up:
We put our web pop-up on Facebook so that our friends could comment and give us feedback on it.
The questions we asked were:
1. Rate it from 1-5 on realism
2.What attracts your attention the most?
3.Did we create humour?
4.Who do you think this would appeal to? (age, gender ect)
5. How could we improve it?
















This is a screenshot of the comments from Facebook


From the feedback i have learned that  we maybe should have thought about a different background colour, we thought having a plain background would mean more focus on the main points (the banana and offer) but then the comments show that it would have been more eye catching to have a bold colour.
The wittiness of the words with the picture had a positive impact and created humour which is what we intended, as it goes with the theme of all our adverts.

Evaluation Question

The genre we have used across both products and ancillary texts is comedy. Unlike other genres, where it follows strict conventions such as dark lighting in horror, comedy is something that is often present across many media products as oppose to a distinct genre.

This is useful in some ways as it has allowed us to have more flexibility when creating our products. Despite this, we did follow some of the typical conventions and when took elements from existing media products for inspiration.

We focused on the Specsavers advert and used this as a guideline for how our advert would be formulated. Something used across all of their adverts was the use of dramatic irony for comedic affect. Timing is an essential component of comedy as the audience as the audience gain pleasure from watching the character experience humiliation.

We have ensured that we don't reveal the punchline until the end in both adverts. In comedy, the character that is often humiliated is represented as powerful, accident prone, socially awkward or a fairly regular character that has accidents occur around them.

Todorov's narrative theory: EQUILIBRIUM . DISEQUILIBRIUM . RESOLUTION 
The effect of this is to leave the audience satisfied knowing the final outcome for the character. Comedy is often present during the state of disequilibrium as humour is created from their being a disruption in the narrative where problems happen. In both our main task and sponsorship, we have left an unresolved, open ending. Therefore this allows the audience to imagine what will go on to happen...

Toothpaste advert:
In our toothpaste advert, the girl (played by Kate) is represented as quite a gentle character as she is seen painting and through her image, we tried to indicate that she is a teacher - not a typically powerful character. Rather than removing the power from an individual, she fits into the 'regular character that has accidents occur around them' category. We have chosen to instead build up her character through mis-en-scene and finish with her walking away into the distance leaving an open ending allowing the audience to think up possible funny scenarios.

How we have portrayed her as regular character: 
Costume:
-doesn't indicate a particular career e.g police officer
-colours used are relatively ordinary, not particularly glamorous or implying power.
Mis-en-scene:
-setting: house isn't particularly grand
-we show her carrying out ordinary tasks such as painting, clearing away

 

 1. State of equilibrium- Kate is painting

 2. Disequilibrium: paint on teeth. Dramatic irony as Kate unaware

3. Disequilibrium continued: neighbour's reaction

 

4. Situation left unresolved - open ending

We have left the narrative unresolved - comedy tends to finish with a new resolution.  As the focal point of our media product is to advertise our product, we have used the '20/20 vision' to imply a resolution to this narrative. The message given to consumers is that complex narrative issues are resolved through buying our product.

'This Morning' sponsorship:

 1. State of equilibrium - audience are not yet aware of mistake

  2. State of Disequilibrium - audience aware that  she is about to eat dog food

3. Situation left unresolved, but 20/20 appears on the screen to suggest a possible resolution...

Life drawing sponsorship:
 A typical convention in the media is the stereotype of females being portrayed as sensitive. We have conformed to this by using only females in our advert and showing them crying. In this was we have not challenged conventions as if we were to have a man crying, it would be more noticeable and thus detract away from the punchline.
1.                                                                                                              3.

2.

This advert has a slightly different pattern however it follows roughly the same guidelines. The 1st screenshot is at a state of equilibrium. The 2nd and 3rd however are both states of disequilibrium as  in the second screenshot, the people look upset and almost disgusted, implying that normality has been disrupted however it is not yet revealed to the audience what that is. The joke is revealed in the last screenshot along with the 20/20 vision logo to imply a resolution.

Dramatic irony used in toothpaste advert as we don't reveal the punchline until the end, and also in the life drawing advert as the door sign 'bereavement support meeting' isn't displayed until the last shot and in the

Web pop-up: The rule of thirds is often used to make the photo more interesting and dynamic which is essential in our media product as we are aiming to catch the audience’s attention.

I have divided our web pop-up into thirds to see if we have used the rule of thirds. We have aligned our subject near the vertical line on the left hand side of the picture and the written information is near the vertical line on the right hand side. An improvement could have been that the banana be more central to the left vertical line as this is essentially, the punchline. The right vertical line runs approximately in the middle of all three written texts.

Another way we conformed to conventions is with our use of 'click here' on the bottom right of the picture which is often where advertisers place the piece of text that they want the audience to read last.

Technical codes: mid shot, straight on to emphasise the banana and make it appear bigger. We have challenged conventions as typically a low angle would be used to make the subject look more powerful. We decided that as it was an advert with a joke pun, we didn't want the subject to look too threatening as it would be too great a contrast. A neutral shot, which we have used, has no psychological affect on the viewer which was our intention.
Symbolic codes: Dark clothing, balaclava to indicate that he is a robber.

Our adverts have an element of the sub genre satire. Satire often involves irony, it also uses wit to expose human foolishness. Although in our adverts we have replaced foolishness with bad sight, it follows the same guidelines.

Other conventions we have followed:
- Slogan comes at the end of all 3 products. This is usually where adverts put their slogan.
- We have kept the length of our products similar to existing ones. 30 seconds, 48 seconds and slightly shorter for our sponsorship (23 seconds)
-Technical codes in comedy:
Iconography: lighting used in comedy is often bright and shot in daylight. We have conformed to this convention in all of our products.

In general, we have conformed to conventions of existing products and haven't challenged conventions. This was mainly because as we are producing adverts, we need to ensure that we have kept to our brief by using strong marketing techniques. The audience are more likely to remember something that conforms witht their schema, including stereotypes.

Evaluation Question

What media technologies did we use in the research, planning, construction and evaluation of our product?

http://www.youtube.com/watch?v=GBTUGCrAA28&feature=player_embedded

Evaluation Question

How effective is the combination of your main product and ancillary texts?

I think the combination of our main product and ancillary texts are very good and effective because our adverts and ancillary texts are linked very well together.

The first thing that we did to make the connection between all our two Adverts, Sponsorship Advert and the Web Pop-up was using our 20/20 Vision logo at the end of each advert and on the right hand side of the Pop-up. By doing this it creates brand recognition and shows that all those adverts are promoting the same product/brand.

Logo

Advert 1 (Toothpaste)

Advert 2 (Life Drawing)

Sponsorship Advert (Dog Food)

We have also used the same characters in the Adverts (the Web Pop-up has the characters face covered). This also gets the audience to recognise the character and associate that person with our brand. In the first advert (paint as toothpaste) we use one character as the main person and in the second (life drawing) and third Sponsorship advert (dog food cereal) we use a different person, although in the first advert the main character in adverts two and three is also in this advert playing the neighbour. Additionally, even though she is not the main character her face may still be recognised and this will give the audience the connection from seeing her face to our brand.

We have kept within the same genre for all our Adverts and also the Web Pop-up, which is comedy. We have been able to do this by putting the characters in funny yet embarassing situations, including the Web Pop-up. All our adverts start as a normal situation, and we always reveal the punchline at the end, this leaves the audience laughing and remembering our brand. We have also made the Web Pop-up have a sense of humour to it by replacing the real gun with a banana, basically making fun of people who need glasses which is something we tend to portray in our adverts as well.
In terms of narrative, you could say that our adverts fit in with his theory of:

Equilibruim --> Disequilibrium --> New equilibruim.

For our first advert (toothpaste) you can say the start is calm and normal, this would be the equilibrium, then you see her brushing her teeth with paint and embaressing herself by talking to the neighbour and walking our of her house like this and this would be the disequilibrium. As that is the end of the advert, there is no new equlibrium (or solution) within the advert, although the last thing you see on the advert is our logo for20/20 Vision and this implies that coming to us to buy glasses is the solution.
This also implies for our dog food advert, she is pouring cereal (equilibrium), then you see it is actually dog food and she eats it (disequlibrium) and then you see our logo (new equilibrium) and this is the same for our life drawing advert too.

As well as using the same logo, we have also got a slogan (Shouldv'e gone to 20/20) which we place at the end of our adverts underneath the logo, and also which is said as a voice-over in our Sponsorship Advert, this is also placed on our Web Pop-up. Having a slogan is another way to create brand recognition and link all the Adverts together.

Final Sponsorship

Because of the problems with the previously shoot we had another shoot in which we aimed to break the original first shot into two shots. We had to film this at a different location for practical reasons. The lighting is more effective and realistic because we filmed by a window in which natural light is coming through creating the impression of morning. All of the shots are in focus this time and the logo and sponsorship slogan are composed more successfully and the fonts look more professional. The non-diegetic sound doesn't sound very professional but I think that is down to our limited recording technology (we used iMovie recorder). Another criticism is that the advert is still quite boring. This is the nature of the plot (it lacks action and features a mundane daily task), and I don't think we could have avoided this.

Sponsorship Draft

The video above is our new sponsorship idea in shoot. The idea is that the audience don't know her mistake until the end, when the dog food is shown along with the solution to her problems- the product. As a result of insufficient planning we only ended up with only two successful angles of the action after this shoot. The camera is also too far away and an unnecessary amount of space surrounds her and makes the action less obvious. This means the whole advert is incredibly boring and it won't grab the audiences attention and sell the product.

Dog Food Sponsorship Storyboard

We had huge difficulty organising a time when both of our actors could get to the location and because of the fast approaching deadline we agreed that we wouldn't be able to do the intimate meal of dog food idea. Therefore we reduced it down to a simpler version. A bonus of this was that it was easier to fit into the time of a sponsorship advert. Because of narrative problems (unclarity of the situation) our initial idea had become more complex and longer than we had intended. This idea has the simplicity we needed for a sponsorship advert.

This is a quick storyboard explaining our new idea.

Self Assessment Sheets

FIRST ADVERT: TOOTHPASTE

SECOND ADVERT: LIFE DRAWING

WEB POP-UP

These are our self assessment sheets for our two Adverts and our Web Pop-Up. The first picture is of our Toothpaste Advert, the second our Life Drawing Advert and the last is our Web Pop-Up, we don't have a self assessment sheet for our Sponsorship Advert yet because we are still in the process of filming.

In our first advert we have marked ourselves to be at Band 4. We feel that our work matches the criteria needed for this Band because we have paid attention to framing, included a variety of shots and angles and close attention to Mise en Scene. We do this by ensuring that everything the audience see in the advert is of no distraction to them, unless it is meant to be included to show the character of the person we are filming, for example the 'Art room' is messy. We have additionally used appropriate use of transitions, captions and other effects by having the 'Should've Gone to 20/20 Vision' at the end of the Advert. We also paid close attention to sound by keeping diegetic sound in for example things like the tap and the neighbours conversation, while adding in non-diegetic sound like the sound of Birdsong in the morning.

In the second advert, we feel that we are somewhere between Band 3 and Band 4. One of the reasons we feel we are not in Band 4 is the situation we had with finding the right door to use for both the person to walk through and also the last shot. We do think that our use of Mise en Scene and also camera shots and angles are appropriate because we filmed the Advert in the Community Hall and this looks like a Bereavement Group would be held there. We have edited so that meaning in apparent by using the shots and conversation between the actress and the receptionist so that the audience think she is going to a Life Drawing Shoot but then at the end it is shown that she is actually in a Bereavement Group, we edit this so that the audience do not know until the last shot. Another reason why we feel we are not in Band 4 is a few mistakes made with the shots where two people are sitting in one place and the actress walks between them and in the next shot they are sitting closer together.

In our Web Pop-Up, we feel that we are in Band 3. We have used the conventions of web publishing to enable the reader to navigate the material appropriately by having the picture on the right and the writing on the left, this is how people look at things and also they will read the writing from top to bottom and left to right, this is why we put the 'Click Here' button at the bottom right.

Life Drawing Advert

This is our final second advert, after we filmed the draft we realised we had a few corrections that needed to be made which we feel we have met.

At the start we use an Establishing Shot with Kona walking into the building and asking the receptionist for directions, this immediately gives the audience some narrative which is something we realised we were lacking in our draft. We also realised that you can see the sign for 'Cheney School' on the mat inside the reception but we thought that life drawing sessions are often held in schools so it is alright to use this shot. The receptionist also asks 'are you the model?' which makes it clear she is there for something model related, she also tells her where to get changed which makes it clear why Kona is wearing a robe.

We wrote signs on each door and made sure that when Kona walks past she acknowledges the signs and looks as if she is trying to read them, which suggests she went into the wrong room due to her sight, not because she was in a rush and was being careless.
The issue we had with the door that Kona walks through to get into the room that we had in the drafts we still slightly have but its now not so obvious. When Kona walks into the room she positions herself to the left which could be seen as her blocking the view of the window, although if you are aware of this you will clearly see there is no window there at all.

Another issue that we have is that the sign on the door that Kona reads when she walks into the room is handwritten and then at the end of the advert it is printed because we filmed this advert on two different days we didnt have the printed sign at that point, therefore we had to use a handwritten sign.

Also, When Kona walks into the Bereavement Group she is actually walking into a toilet and when she comes out we forgot to turn the light on which could be confusing because it is pitch black in the background of where she is walking from, as she is meant to be coming from the corridor which would obviously have a light on, however i don't think it is obvious nor will it question the narrative.

We were able to get more actors which creates realism as before there was only 3 people in the group and we wanted it to look as if there was a circle of people. Firstly, when Kona runs in you first see the two women who look as if they have been crying - we smudged the makeup around their eyes and gave them tissues. We placed the camera outside of the circle, which made it look as if there was a lot more people in the group, you could see the side of Kates head, the shot after this then shows Kate and Shaiane looking very shocked and again we used makeup to create the impression that they had been crying before.

The use of the window in the last shot creates professionalism, and is a great way to reveal the misunderstanding to the audience with them still being able to view the action. It gives a clear shot of the sign 'Bereavment Group' and this is the punchline which creates humour.

Web Pop-Up Final

This is our final Web Pop-Up. 

As we discussed before, we have a picture of a robber holding a banana instead of a gun. We scrapped the idea of having the Bank as the background because it will distract the attention away from the writing on the Pop-Up. 

We used the colours of black, blue and grey to be the main colours and have the banana the only other colour in the Pop-Up which is yellow and this makes it stand out more, especially because the robber is wearing all black which gives a good background for the banana to be clear and obvious.

We have shown pictures of designer glasses for the audience to see and tempt them to click the 'CLICK HERE' button at the bottom. We made the '50%' bigger than the rest of the writing, but ensured that 'SHOULD'VE GONE TO 20/20 VISION' is the biggest writing and at the top so it catches the audience's attention easily. 

We also included our logo of 20/20 Vision, this is to get the audience to recognise the logo and become familiar with it.

Another thing we added was a slight joke to match with the picture of the robber. We wrote 'Daylight Robbery Deals', this is funny because of the picture used in the Pop-Up, it also makes the audience feel as if they would be getting a good deal if they bought glasses from us. 

Final Advert

This is our first final advert.

We have looked closely at the draft we did of this advert and feel that her character needs to be built on more for it to work and be funny. We noticed that in our draft we only see her face twice; this means the audience do not feel a connection with her and and therefore her misfortune is less funny and they don't relate to her. The way that we have decided to avoid this is by showing her painting and waking up in the morning. By showing her in her bedroom, it gives the audience a great sense of who she is and this makes the audience feel intimate with the character. Showing her waking up also makes the plot clearer because it is obvious that she has woken up in the morning after painting and is late.

Another thing we have decided to change is not showing the brown paint going onto her teeth when she is brushing them, instead we leave the punchline until the end when she is walking out her house. We also show her leaving the bathroom after brushing her teeth and running down the stairs, which makes the continuity flow better. We included a shot at the end of her walking down the street oblivious that she has brown paint on her teeth, this also adds humour because the audience know that she has not realised her mistake.

Previously, we have discussed not filming any outside shots if it is snowing, this is because is we needed to go back and re-film a shot we would not have to worry about mise en scene being different. When filming, we decided to use the snow as part of our advert and ensure that we have plenty of different shots to use, this way the chances of having to go back and re-film is extremely low. We are also going to have 'Winter Deals' written at the bottom with our logo at the end to make it fit the season.

We have also ensured that our character is in more of a rush than she was in the draft, this makes her mistake more realistic and adds more comedy.

Our First Advert - Toothpaste

On Monday 21st January, we are going to film our first advert.

The beginning of the advert actually starts at night (washing the paintbrushes), therefore we need to wait for it to be slightly dark outside to get the real effect, although this won't be hard due to the time of year we can probably film this around 4:30pm. We need to film the rest in the morning (her getting ready for work and rushing out the house), so we will probably film this around 8am so it is still early morning.

Things we need to have:

Outfit/Costume: Painting T-Shirt, Work Clothes, Robe
Nutella
Black/Brown Paint
Paintbrushes
Old Toothbrush
Bag of Rubbish
Tripod
Camera

Due to the weather at the moment (snow) we might have to reschedule the filming that we do outside. We could film all the inside shots, and then film the outside shots when it is not snowing.

Dog Food Label Designs

These are the ideas for food labels that we have created to stick on the tin of our dog food. The first picture we found but we didn't like the quality of it so we decided to find one similar to that and create it ourselves. The second picture we simply found on Google images of a dog licking their lips. We then decided that we didn't like the way that the animated dog looks, this is because we want it to be realistic and during our research we have found that most dog labels do not use images of cartoon dogs. For this reason, we have chosen the last one to use for our dog food label, it is realistic and simple.

 

  
 As you can see from the examples the logos are simple and professional and want their customers to take them seriously. Therefore we have decided to go with the last image; simple and realistic, and also friendly. We also decided on the lighter version of the first yellow because it looks healthier and so more realistic. 

Shooting the Life Drawing Advert

Today we booked the Community Hall at our school again so that we could start filming our Life Drawing Advert. It was booked for 3pm, this means it was harder for us to persuade people to stay after school to be actors and although this is the case, all members of our group were able to come. We filmed all the shots that we could that didn't need any extra actors (the shots of Kona, the main character) talking to the receptionist and getting changed etc. We have began editing this already so that when we get the final shots we need, we do not have to edit the whole thing together and this gives us more time to concentrate on making the Match on Action work perfectly and also think about our other Adverts.

We are going to book the Community Hall again, but during the day so we can have a few other people who do not have lessons come and be extra actors. We will need about 5 people (not including Kona) to make it look realistic and professional.

Second Advert Location

These are pictures that we took as an update for our Second Advert. We have previously discussed about the problems we occurred when editing our draft for this Advert, the main thing being the door without a window and the corridor. 

We decided to look at a different location and thought that this would be a good place to shoot because we can use the same corridor and door for the entire advert instead of using a different door and using Match on Action to make it look realistic. We also thought this to be good because there is a toilet in the corridor which we can show her walking out of and a table that we can use as the receptionist desk.

Although this location seems a good place to shoot, we are going to look for a different corridor to use with a door that is the same as the one in the Community Hall and try use Match on Action to make it look as if she is walking through the same door. The only thing that we don't like about this location is that it looks too much like a classroom and there is also a large table and a projector which will have to be moved.

Sponsorship Update

After watching the brief footage filmed at our sponsorship location we highlighted some problems. For the situation to be embarrassing the meal must be a first date. This isn't obvious because the scene is simply a couple eating a meal in a home; they could be a married couple for all the audience knows. Nor is it obvious that one has cooked romantically for the other. Therefore we have decided to show some brief clips of one partner preparing food, the bell ringing and the door being answered. The food preparation clips should show the character adding the tin to the food (for example a stew or bolognaise) but without the tin label being seen; this is to introduce the tin and to show it being added to the meal. We want to create the impression that the partner is nervous and very tense when preparing the meal, this way it is clearer that it is a first date rather than a married couple. We are also considering using candles or some romantic gesture to make it even more obvious that this person is trying to impress the other.

We have decided that the man should cook for the woman. This is because there is more social pressure for men to impress women; so it'd be more embarrassing for a man to embarress himself while attempting to attract a woman.

Sponsorship Advert Storyboard

This is a storyboard for our Sponsorship Advert.
We have done a lot of research for this advert and found that people read pictures the same way as they read text; from top left to bottom right. So for this reason, we have decided to put our logo and slogan at the bottom right.  It could be framed by the surface we see the dog food tin on (meaning we'd flip the second image horizontally), so that the logo and slogan are the last things the audience takes in.
We are going to use a pull shot from the first picture to the second.

For our dog food tin, we cannot use an existing product because there will be their own brand logo on it and that would be advertising their product. We also found that all existing product labels are full with text and we want our tin to be bold and plain, this way the audience will find it funny and easier to understand.

The dog food tin above is a good example of what we intend our tin to look like. We are not going to have a name for the dog food, we will simply name it 'DOG FOOD', this way it is clear to the audience. To do this we will use Photoshop and then print the label and stick it on the tin.

Sponsorship Advert Location

These are 2 brief drafts that we have shot for our Sponsorship Advert but in two different locations.

Location 1 - http://www.youtube.com/watch?v=YZ4MN5pOm74

Location 2 - http://www.youtube.com/watch?v=s0dShDSHsxI

The first location is Kate's house and the problem with this is the visible shelves on the wall. The action is the advert is subtle therefore we need to minimise possible distractions. The shelves are one of these distractions, another could be the lighting, we would prefer to have the light source out of shot for it to look more professional. Another problem we have is the distance from the table to the camera, this makes the characters look too small and the intimacy we are trying to portray may not be clear. 

The second location is Shaiane's house. As you can see the layout is much better than the first one and this seems to overcome all the problems we faced in the first location. To make the setting more intimate, we can move the table slightly closer to the camera and perhaps further to the right so that composition is improved and there is more of a professional look.