These are the results of our audience questionnaire which establishes the preferences of the majority of people. We need to know what the majority of people want from a spectacle brand because our target audience is mainstream; having a mainstream audience means that we have to ensure our glasses are exactly what they are looking for. Our questionnaire consisted of 31 people aged between 12 to 80 but we thought it necessary to concentrate on the people who classed themselves as Mainstreamers, seeing as this is our target audience. Out of the 31 people, there were 17 who classed themselves as Mainstreamers. The majorities' preferences established from this research as follows:
Non designer
Glasses priced between £31 to £40
2 glasses for the price of 1
Prefer to wear glasses rather than contact lenses and laser eye surgery
Comfort
Therefore we will take all of this information into consideration when designing our glasses and ensure to apply this to our product.
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