Red Bull Advert

This is an advert for Red Bull, it is full of eye catching scenes and is a feel good advert. This is one of the adverts that gave us inspiration to concentrate on energy drinks. It starts with slow but dramatic music and a few shots filmed from a helicopter, this gives the audinece a good picture of where the advert is set. It then has a few shots of athletes and a voice over saying 'The challenge of my life is to find out how far I can take it.' This grabs the audiences attention and from the shots they can see they can presume that there will be some amazing stunts performed or extremely dangerous stunts and this makes them intrigued to watch. Once the stunts actually start the music becomes louder and more powerful and you can also hear the sports men voice overs aswell, and once all the stunts are finished the music gets slower and quieter again and you hear a voice over saying 'If you believe in it, anything is possible.' This is a message they are trying to send out the audinece, promoting their drink by saying it can make you believe and achieve things you can only dream of and this makes it desireable for the audience. We like the idea of having music like this because it builds up in the middle and the start and finish are calm, this creates more impact on the shots and keeps the audiences attention.
They have used montage editing to switch between athletes and this is really effective because the clips of each person and very short but it still creates an impact on the audience. They have also used slow motion effects to make it more dramatic and this emphasises the stunts being showen, we think this is something we will most likely use because it an easy technique to use and has a big impact. Shots they have used consist of birds eye-view shots, extreme close ups, medium and long shots, also panning shots and high angle shots, and this variety gives the audience a view from every angle and makes the stunts look even more amazing. The reason that they use this footage in their advert is to say that if you drink Red Bull, you will feel able to acomplish anything you want and everything is possible. They have used all these techniques to make Red Bull seem desireable and this is how we want our aduience to feel about the advert that we make for an energy drink, therefore we will be using this advert as something to look at and refer to which will make our advert extremely effective.