Chosen Brief and Ideas

For our main task we are going to do an advertising package for a new product or service, to include two TV advertisements:

1. A TV programme sponsorship sequence
2.A web pop-up

We have chosen to do an advert rather than any of the other 14 briefs that we were given because we are all extremely familiar with TV adverts and this gives us the chance to show off our skills and be really creative in the process. We want to make it look professional and we get a wide variety of choices when choosing to do an advert because there are many products that we can use.
While doing research on other A2 adverts we have found that many girl groups do advertisements for either a makeup or perfume, therefore we are considering to use this as our chosen brief. We all can relate to these adverts and we have a good understanding of how they want the product to be portrayed and we can use this knowledge to our advantage when doing the project.

These two are both advertisements for a perfume produced by a media student as an A2 project. I think that they have done extremely way sticking to the way a typical teenage perfume advert would be; they have used one person, using music to match the way they want you to feel about the fragrance and making the whole thing happy and smiley. The first one is more of a girly fragrance and you can tell this by the music being used and the way the girl in the advert is acting and her expressions, whereas the second advert is more of the girl jumping around and laughing and the music is very catchy.

This is an advert which is similar the the first advert that I talked about done by the A Level students. It has similar music and only consists of one girl actress. They have tried to make their advert as typical to a proper advert as they could and we think it will be a good idea to make a perfume advert due to the fact that we are a groups of girls and there are a lot of ways to conform to typical conventions used in a perfume advert.