Sponsorship Advert Update

During the initial discussion of our Sponsorship Advert we were planning to use a tracking shot or pan shot to show the empty dog food tin in the kitchen. We have thought more about this and the problem with using a pan shot is that we would have to zoom in to see clearly the details of the meal and then to see the empty tin. We think that this would make our advert look unprofessional and could take away from the intimacy we would like to portray during the romantic meal. Although a tracking shot may look effective, and we wouldn't have to zoom in, we don't have a dolly and any make shift one wouldn't suffice.
Therefore we are going to use a pull out shot to reveal the empty dog food tin, this will be more effective because in the ending shot we can still see the couple begin to eat in the background and this makes it funnier.

Draft for Second Advert

This is our draft for 20/20 Vision.

Last Friday (14/12/12) we filmed in the Community Hall of our School for 2 hours. The changes we will make for our final advert follow:

The beginning will feature the character asking where Life Drawing is. The receptionist tells her to follow the signs. This sets the character up to read the signs wrong because of her bad eyesight. The receptionist may also tell her where to change; realistically a life model would not turn up to the building in just a robe. This is why we filmed the character coming out from the curtains doing up her robe. We must remember to keep quiet and still during the final shooting so that we don't have problems with sound ("do it again"), if we want to adjust the time of each clip. If we do the receptionist scene, it will include the main characters walking out of the shot and then a clip of her walking out of the changing rooms. This would be the furthest door in the corridor shot.

There is also issues with the continuity between the first and second shot. This is why we cut the first clip so that she runs out of the shot. This hopefully implies that the second shot is a different scene. We can also clearly see her vest which doesn't look realistic.

We have discussed the necessity of her being late as it may detract from the cause of her mistake; she reads the sign wrong because of her bad eyesight, not because she's in a rush. However, her rush is necessary because without it she wouldn't walk straight into the middle of the group and strip. Therefore, in the final one we will shot it so that she is slightly hurrying, but not so much that she is running down the corridor.

During the final shooting of the shot of her walking towards the group while taking her robe off needs to frame more of the main character. It should also feature more people from the group. This involves us recruiting more actors/actresses.

When she drops the robe to the floor she's too close to the group and it doesn't look like she's in the middle of a circle. We think this shot should also include the other side of the circle, for instance another pair of feet between the life model's and the camera. This is to avoid the people looking like a circle and not just a line, which it does.

This is also the case with the shot after. After showing some people outside of the group this draft they commented that they thought the three people in the group were judges, perhaps because Charlotte's (middle) legs are crossed and her hands are on her knees. For the advert to be more comedic their expressions of grief and shock must be more exaggerated. This could include mascara running down their faces, blowing noses with tissue, gasps, sniffles, sobbing etc. We will ask some friends who do drama at A Level to act in our final shoot.

The last shot works extremely well. However we can see her bra straps; we will acquire a skin colour bra for final shoot. The last shot also holds continuity issues; the door she walks through at the beginning has no window, whereas the door in the last does. We have considered the last shot showing the door closing (getting a glimpse of the scene) to reveal the bereavement sign. However we don't want to not use the glass shot. We have also been considering taking a look at some of the meeting offices Cheney has next to their reception, we are going to take a look at these rooms and decide if we should change the location completely to avoid the door/window situation.

In conclusion, we need to book more time to shoot as many shots need a while to set up and get right (e.g. the shot of the group with the main character's nude side took a long time because the framing had to be perfect). We also need to get more actors to pad out the group and create realism. We realise that our advert is lacking in males which restricts our target audience. However, our actress isn't comfortable with males being present during the nude shoot!

New Sponsorship Advert

We have been discussing ideas for what we could do for new sponsorship advert.

Previously, we had talked about the idea of using food in our advert as the punchline and we feel that this would be a good idea to use in advert.
We are thinking about having the setting in a dining room, where a man (or woman) has prepared a romantic meal for two with candles and romantic music. We will see them cooking the meal, but we will not see what they put in it and then we see them sitting down at the table serving the food and getting ready to eat.
We will then have a panning shot from the table (just as they are about to put the food in their mouths) over to the kitchen when we see an tin of dog food (or something of that sort) empty on the counter.
This leaves the punchline until the end and then our 20/20 Vision slogan will appear.

We want to have the panning shot as this will add humour showing how close they are to the kitchen and the empty tin and they have not noticed anything. Therefore we have to film it in a location where there is a kitchen and dining room in the same place. Our main advert is being shot in Kate's house and this is not a suitable location for our Sponsorship advert because her dining table is too big and we want to create an intimate effect. The only location we can realistically film this advert is in Shaiane's house, so that is where we intend to go to film a draft of this advert.

First Advert Draft

This is the draft for our 20/20 Advert.

In terms of the narrative we agree that it needs to be more obvious that she's in a rush; to make the mistake of brushing her teeth with paint more realistic. This could mean during the shot where she leaves, she is seen struggling to put on her jacket while packing her bag and walking faster when greeting her neighbour. Or even an extra shot of her rushing down the stairs; this would also help to create continuity because the audience would assume the bathroom is upstairs. We also agree that the reaction of the neighbour needs to be longer to ensure the comedic effect we're going for. Also the shot of the main character walking away to work, oblivious, is important in the humiliation and therefore comedy of the advert. Therefore, it too, needs to be longer. Our slogan and logo will appear, superimposed, on this shot, so it needs to be long enough for the audience to take it in.
Other adjustments: The fade to black at 6 seconds needs to be a sudden change, not a fade. This is to give the impression that she is turning out the lights, and going to bed. When we film the final advert we will film the first 6seconds at night time to create realism. So we can actually turn the lights off; the sound of this will create further realism. Filming the rest will happen during daytime, so it will be important for us to keep the camera in the same place for the shots of the paint tube. This may mean we film the 6 seconds plus at the beginning of the day, leave the camera in the same place until it gets dark and film the beginning 6 seconds.
Looking back at our research of Specsavers adverts we have noted that the punchline is kept a secret until the very end. For instance you don't realise the farmer has shaved his dog until the very end http://www.youtube.com/watch?v=Ubf28LPnfYs . Therefore we think that the shot of her brushing her teeth should be removed and replaced with one where we don't actually see her mouth. Maybe a shot of her eyes looking tired which will emphasise the fact that has just woken up and late.
The colour of the paint will not be red because it looks a bit like blood and so may distract the audience from the point of the advert.We also had to change the toothbrush because we had to use a spare one so that we could put paint on it. In the real thing we will make sure to use the same toothbrush in each shot.
We will find some birdsong on Youtube to play when she wakes up in the morning because there is none on iMovie.
The paint on her teeth at the end lacks in amount and therefore obviousness. This is because we didn't have any chocolate spread on the day. We must remember to buy some for next time and make sure she has it on all of her teeth!