Our TV Advert

We made this poster to show the media theories and theorists that our first TV Advert with the paint and toothpaste conforms to.

Web Pop-up Advert Picture Update



These are a few more pictures that we took as an update of our previous Web Pop-up pictures. We decided to go back and see how it looks from slightly different angles. We also bought a banana and used this as if we would in the final Web Pop-up, this is to get a better idea of how it will look.

The first picture was taken to make it look like it's from a CCTV Camera, we have already talked about this shot previously and we all liked the idea of having it from this angle. We tried to take it from a slightly lower angle this time, this is to try and get a better picture of the robber and to make it more clear that the banana is the punch line. We had tried taking this picture from many different heights and after a while we decided that it could be quite hard to get the message across to the audience using this angle; the banana is not clear and you cannot see the robber enough in the shot.

In the second picture, we took this in front of a white wall to get a clear shot of the robber. This is not what we would use for our final Web Pop-up but we wanted to get an idea of how the robber should hold the banana. In this picture, the banana is slightly out of the shot but we have discussed and think that if we had the banana fully in shot it would make it much more clearer of the situation and adds to the humour. We want the banana to be the main thing in the picture, also the closer it is to the camera, the bigger it looks.

In the third and fourth pictures, we took from the Cashiers point of view. After deciding that having a shot from a CCTV angle is out the picture, we choose to have it from this angle. We like the fact that this angle makes it more intimate for the audience and also gives a much more clear picture of the robber and his mistake. These are all draft pictures for what it will look like, but when taking the final picture we will most likely use a lower angle, this makes the Cashier looks vulnerable and the robber looks more powerful, even though what he thinks is a gun is actually a banana. We intend to use this angle and at the same time, incorporate what we talked about in picture two. So we want the banana to be much bigger and closer to the audience and the shot to be from the Cashiers point of view. We are using a different person to act as the robber, we are going to use a male student from our school who is much taller than we are, this way it is more of a stereotype for a robber.

Itinerary Shots x3

20/20 Advert:

Date (for draft): 23rd November 2012
Location: Kates House
Equpiment: Camera, Tripod
Props: Paint Tube, Paint Pallet, Paint Brush, Toothbrush, Toothpaste
Costume: Painting Shirt, Dressing Gown, Grey Dress, Black Cardigan (Work Clothes)
Actors/Actress: Kate Morris-Millar, Kona Rogers

Life Drawing Sponorship Advert:

Date: TBC
Location: Cheney Community Hall
Equipment: Camera, Tripod
Props: Door Sign, Chairs
Costume: White Robe, Black Clothes for Group Members
Actor/Actress: TBC

Web Pop-up:

Date: TBC
Location: Cheney School Reception
Equipment: Camera, Tripod
Props: Banana, Black Sack
Costume: Balaclava, Dark Jumper, Dark Trousers, Trainers
Actor/Actress: Calum McCrae

Our Logo



This is our logo for our company 20/20 Vision.  We have chosen this name as it is relevant and extremely catchy. After doing some research we discovered that the majority of people don't know what 20/20 is, so to make the purpose of our brand and product more obvious we have decided to call it '20/20 vision'. So that those people at least know it's to do with eyesight. When choosing the colour scheme, we decided on light blue for the '20/20' as this colour signifies professionalism and reliability (people associate blue with medical practices), whilst black is bold and eye-catching. Using photoshop, we tried a variety of different fonts before deciding on one that looked sharp to show the audience the sharpness of our vision products. The 'V' whilst being also a 'forward slash' can be seen as tick, this therefore has positive connotations. 

 

Note that our slogan won't be 'Should've gone to 20/20 Vision' as that is too long-winded and not as catchy as simply 'Should've gone to 20/20'. Also note that the background is not intended to be white. Similar to Specsavers (right) we think a lack of background looks more professional and tidy. This means we must make sure that our logo is composed so that it's background is plain and of opposite colours; so that it's legible.

Our Company Name

We have been discussing and brainstorming of ideas that we could call our company because we cannot use 'Specsavers' and we have finally decided on one.

These were the options:
Vision Express - already taken
Vision Pro
Specksavers
20/20 Vision

We decided 20/20 Vision would be our name because it is unique and extremely catchy.

Sponsorship Advert Location Ideas

Here are 4 different locations in our school which we could possibly use to film the sponsorship advert.
We have chosen to film in school because it is very practical for us and also the fact that meetings (AA meetings etc) are sometimes held in schools. The locations we have chosen will add to the realism of the advert and the way that we will lay out the chairs (in a circle) and the mise en scene we use will also add to the realism.

We think that the second location looks the most realistic, this is because it looks like a separate room, unlike the first one where you can see doors and windows from all angles.
The third location is much too bright for our liking, whereas the fourth is much too dark due to the dark blue paint and carpet. If we decided to use the third location, we are afraid that this will take all the attention away from what is going on in the advert and distraction is also a concern of ours if we used the fourth location.

There is one more location that we are waiting to look at which is Cheney Community Hall, this is the kind of place where an AA meeting would be held therefore we want to see what it looks like and leave this as a potential place for filming. We went there the day that we took all these location shots but unfortunately it was being used so we couldn't go in, but we are not waiting for an email to confirm the day that we can go and see it.

Costume for Sponsorship Advert

We think that this robe would be the most appropriate costume for our character to wear in the Sponsorship Advert, this is also the one that we are using in our Main Advert, so it fits the role perfectly. We will have to find a tie to go around the waist but this should be easy.

The costumes that the charaters will be wearing in the Bereavement Support Meeting will be dull colours, they will most likely be blacks and dark greys. These colours give the impression of mourning, which is what we want to portray to the audience.

Sponsorship Advert Ideas

After discussing ideas for our Sponsorship Advert, we have found limitations with two of the ideas:
The first idea, 'Come Dine With Me' Sponsorship, we didn't know what to replace for the Turkey that would be humorous.
Secondly, the Animal sponsor- It would not have been realistic as it required using highly trained animals.

Therefore, we have chosen to use a Life modelling idea as it has the potential to be funny and effective. We also found a five part documentary of Channel 4, 'Nude today'. The link follows-http://www.channel4.com/programmes/life-class-todays-nude
Plan for sponsorship advert:
1. Woman turns up for 'Life Model Drawing' class. Receptionist tells her it is down the corridor on the left with a door that reads 'Life Drawing'.
2. Woman walks past Life Drawing room and into another room where she takes off her robe (camera does not show her naked, but robe falling to floor).
3. The room she has gone into is a bereavement group and the camera films close-ups of them crying.
4. A voice over or other source displays '2020 Vision, sponsors of  'Nude today'.

Sponsorship Advert Storyboard

This is the storyboard for our Sponorship Advert. Like in the Specsavers Sauna advert where the man walks into the kitchen thinking it is a steam room, the audience won't realise the characters mistake until the end when the character realises themself, this way the audience are more likely to relate to the characters poor eyesight. The way we are going to do this is to make sure the audience do not know that she is walking into a bereavement support meeting until the end. This means the only bit of the group the audience will see is in shot 3 when  the back of someones head is seen watching the character rush over.

To keep the professionalism of the Advert, there will be no nudity will be shown, but we will imply this in shot 4 and shot 5. The door closes in shot 6 revealing the door sign 'Bereavement Support Meeting', we chose to call it this rather than an 'AA Meeting' because it makes the nudity of the character seem more inappropraite and as a result more funny. This is the perfect place for our slogan and logo to appear.

Discussion of Sponsorship Advert

http://www.youtube.com/watch?v=LIoebj7bJe8&feature=plcp

This link will take you to the video of us discussing all the possible ideas for our sponsorship advert. After taking all aspects of the different ideas into consideration we concluded that the Come Dine With Me and animal idea have too many limitations. We have agreed to take on the life drawing model idea, as it is funny and will be effective. We found a 5 part documentary on Channel 4 that would be perfect for us to sponsor, 'Nude Today'

Plan for sponsorship:
1. Woman turns up for life model drawing class. Receptionist tells her its down the corridor on the left door that reads 'life drawing'
2. Woman walks past life drawing room and into another room where she takes off her robe (camera does not show her naked, but robe falling onto floor)
3. The room she has gone into is a bereavement group and the camera films closeups of them crying
4. A voice over or other source displays '2020, sponsors of Nude Today'

We we're inspired by this Specsavers advert:

Todays Tasks