Web Pop-Up Final

This is our final Web Pop-Up. 

As we discussed before, we have a picture of a robber holding a banana instead of a gun. We scrapped the idea of having the Bank as the background because it will distract the attention away from the writing on the Pop-Up. 

We used the colours of black, blue and grey to be the main colours and have the banana the only other colour in the Pop-Up which is yellow and this makes it stand out more, especially because the robber is wearing all black which gives a good background for the banana to be clear and obvious.

We have shown pictures of designer glasses for the audience to see and tempt them to click the 'CLICK HERE' button at the bottom. We made the '50%' bigger than the rest of the writing, but ensured that 'SHOULD'VE GONE TO 20/20 VISION' is the biggest writing and at the top so it catches the audience's attention easily. 

We also included our logo of 20/20 Vision, this is to get the audience to recognise the logo and become familiar with it.

Another thing we added was a slight joke to match with the picture of the robber. We wrote 'Daylight Robbery Deals', this is funny because of the picture used in the Pop-Up, it also makes the audience feel as if they would be getting a good deal if they bought glasses from us. 

Final Advert

This is our first final advert.

We have looked closely at the draft we did of this advert and feel that her character needs to be built on more for it to work and be funny. We noticed that in our draft we only see her face twice; this means the audience do not feel a connection with her and and therefore her misfortune is less funny and they don't relate to her. The way that we have decided to avoid this is by showing her painting and waking up in the morning. By showing her in her bedroom, it gives the audience a great sense of who she is and this makes the audience feel intimate with the character. Showing her waking up also makes the plot clearer because it is obvious that she has woken up in the morning after painting and is late.

Another thing we have decided to change is not showing the brown paint going onto her teeth when she is brushing them, instead we leave the punchline until the end when she is walking out her house. We also show her leaving the bathroom after brushing her teeth and running down the stairs, which makes the continuity flow better. We included a shot at the end of her walking down the street oblivious that she has brown paint on her teeth, this also adds humour because the audience know that she has not realised her mistake.

Previously, we have discussed not filming any outside shots if it is snowing, this is because is we needed to go back and re-film a shot we would not have to worry about mise en scene being different. When filming, we decided to use the snow as part of our advert and ensure that we have plenty of different shots to use, this way the chances of having to go back and re-film is extremely low. We are also going to have 'Winter Deals' written at the bottom with our logo at the end to make it fit the season.

We have also ensured that our character is in more of a rush than she was in the draft, this makes her mistake more realistic and adds more comedy.