Our First Advert - Toothpaste

On Monday 21st January, we are going to film our first advert.

The beginning of the advert actually starts at night (washing the paintbrushes), therefore we need to wait for it to be slightly dark outside to get the real effect, although this won't be hard due to the time of year we can probably film this around 4:30pm. We need to film the rest in the morning (her getting ready for work and rushing out the house), so we will probably film this around 8am so it is still early morning.

Things we need to have:

Outfit/Costume: Painting T-Shirt, Work Clothes, Robe
Nutella
Black/Brown Paint
Paintbrushes
Old Toothbrush
Bag of Rubbish
Tripod
Camera

Due to the weather at the moment (snow) we might have to reschedule the filming that we do outside. We could film all the inside shots, and then film the outside shots when it is not snowing.

Dog Food Label Designs

These are the ideas for food labels that we have created to stick on the tin of our dog food. The first picture we found but we didn't like the quality of it so we decided to find one similar to that and create it ourselves. The second picture we simply found on Google images of a dog licking their lips. We then decided that we didn't like the way that the animated dog looks, this is because we want it to be realistic and during our research we have found that most dog labels do not use images of cartoon dogs. For this reason, we have chosen the last one to use for our dog food label, it is realistic and simple.

 

  
 As you can see from the examples the logos are simple and professional and want their customers to take them seriously. Therefore we have decided to go with the last image; simple and realistic, and also friendly. We also decided on the lighter version of the first yellow because it looks healthier and so more realistic. 

Shooting the Life Drawing Advert

Today we booked the Community Hall at our school again so that we could start filming our Life Drawing Advert. It was booked for 3pm, this means it was harder for us to persuade people to stay after school to be actors and although this is the case, all members of our group were able to come. We filmed all the shots that we could that didn't need any extra actors (the shots of Kona, the main character) talking to the receptionist and getting changed etc. We have began editing this already so that when we get the final shots we need, we do not have to edit the whole thing together and this gives us more time to concentrate on making the Match on Action work perfectly and also think about our other Adverts.

We are going to book the Community Hall again, but during the day so we can have a few other people who do not have lessons come and be extra actors. We will need about 5 people (not including Kona) to make it look realistic and professional.

Second Advert Location

These are pictures that we took as an update for our Second Advert. We have previously discussed about the problems we occurred when editing our draft for this Advert, the main thing being the door without a window and the corridor. 

We decided to look at a different location and thought that this would be a good place to shoot because we can use the same corridor and door for the entire advert instead of using a different door and using Match on Action to make it look realistic. We also thought this to be good because there is a toilet in the corridor which we can show her walking out of and a table that we can use as the receptionist desk.

Although this location seems a good place to shoot, we are going to look for a different corridor to use with a door that is the same as the one in the Community Hall and try use Match on Action to make it look as if she is walking through the same door. The only thing that we don't like about this location is that it looks too much like a classroom and there is also a large table and a projector which will have to be moved.

Sponsorship Update

After watching the brief footage filmed at our sponsorship location we highlighted some problems. For the situation to be embarrassing the meal must be a first date. This isn't obvious because the scene is simply a couple eating a meal in a home; they could be a married couple for all the audience knows. Nor is it obvious that one has cooked romantically for the other. Therefore we have decided to show some brief clips of one partner preparing food, the bell ringing and the door being answered. The food preparation clips should show the character adding the tin to the food (for example a stew or bolognaise) but without the tin label being seen; this is to introduce the tin and to show it being added to the meal. We want to create the impression that the partner is nervous and very tense when preparing the meal, this way it is clearer that it is a first date rather than a married couple. We are also considering using candles or some romantic gesture to make it even more obvious that this person is trying to impress the other.

We have decided that the man should cook for the woman. This is because there is more social pressure for men to impress women; so it'd be more embarrassing for a man to embarress himself while attempting to attract a woman.

Sponsorship Advert Storyboard

This is a storyboard for our Sponsorship Advert.
We have done a lot of research for this advert and found that people read pictures the same way as they read text; from top left to bottom right. So for this reason, we have decided to put our logo and slogan at the bottom right.  It could be framed by the surface we see the dog food tin on (meaning we'd flip the second image horizontally), so that the logo and slogan are the last things the audience takes in.
We are going to use a pull shot from the first picture to the second.

For our dog food tin, we cannot use an existing product because there will be their own brand logo on it and that would be advertising their product. We also found that all existing product labels are full with text and we want our tin to be bold and plain, this way the audience will find it funny and easier to understand.

The dog food tin above is a good example of what we intend our tin to look like. We are not going to have a name for the dog food, we will simply name it 'DOG FOOD', this way it is clear to the audience. To do this we will use Photoshop and then print the label and stick it on the tin.

Sponsorship Advert Location

These are 2 brief drafts that we have shot for our Sponsorship Advert but in two different locations.

Location 1 - http://www.youtube.com/watch?v=YZ4MN5pOm74

Location 2 - http://www.youtube.com/watch?v=s0dShDSHsxI

The first location is Kate's house and the problem with this is the visible shelves on the wall. The action is the advert is subtle therefore we need to minimise possible distractions. The shelves are one of these distractions, another could be the lighting, we would prefer to have the light source out of shot for it to look more professional. Another problem we have is the distance from the table to the camera, this makes the characters look too small and the intimacy we are trying to portray may not be clear. 

The second location is Shaiane's house. As you can see the layout is much better than the first one and this seems to overcome all the problems we faced in the first location. To make the setting more intimate, we can move the table slightly closer to the camera and perhaps further to the right so that composition is improved and there is more of a professional look.